Anti-fraud tools often face challenges in iGaming due to the complex funnel. A single click has limited value; the quality…
Old affiliate tracking was often more precise than what replaces it. Cookieless attribution models currently land in the 50% to…
Scaleo's 2026 fit score reached 91%, ahead of Everflow's 81% in comparative benchmarking focused on partner marketing platforms in the…
In regulated markets, 40% of operators report CRM campaigns misattributing traffic due to delayed affiliate data integration, leading to compliance…
Affiliate programs account for a large share of customer acquisition in online gambling. That reality makes network selection a revenue,…
💡Summery: Hybrid iGaming affiliate programs are best managed as complex, programmatic systems rather than simple contractual negotiations, preventing margin losses…
End-to-end visibility in B2B iGaming means seeing the unbroken, real-time flow of a player's entire lifecycle—from ad click and KYC…
Predictive churn analysis in iGaming should not stop at telling an operator which players are likely to leave. A useful…
The short answer: SoftSwiss and EveryMatrix are the two most complete turnkey crypto casino platforms in 2026 for operators who…
According to SitePlug's analysis of affiliate marketing automation, sales can be increased by as much as 30% with AI-powered campaigns.…