A live Crypto Casino Fee Calculator, embedded right under this paragraph, breaks that illusion. Pop in chain, token, average bet size, and frequency; watch real‑time fee drag appear before your…
Free BlackJack Calculator – Online Tool
A live Blackjack Calculator—embedded just below—transforms those legacy look‑ups into an adaptive decision engine. Punch in rule variations, deck depth, and true‑count proxies, and watch real‑time edge swing from plus…
Affiliate Conversion Tracking in 2025: Postbacks, GA4 & Zero-Fraud Strategies
Did that €200 roulette win really come from our Black Friday promo? If that question still sparks Slack debates, your tracking stack is leaking money. Here at Scaleo, we’ve watched…
Big Data in the iGaming Industry: How to Leverage AI and Big Data Together?
Are you ready to see how Big Data and Artificial Intelligence (AI) are reshaping the iGaming landscape? From hyper-personalized player experiences to lightning-fast decision loops, the fusion of these two…
Partner Incentives in B2B: 9 Proven Models That Drive Loyalty, Sales & Growth
“Another SPIFF? Really?”I still remember an exasperated channel manager asking that as we sifted through a spreadsheet bloated with one-off bonuses. The problem wasn’t the idea of rewarding partners; it…
Casino Marketing 101: What Is Casino Marketing?
Casino marketing is far more than flashy ads, free drinks, or flashy slot tournaments. It’s a dynamic blend of art and science, weaving together data analytics, psychological insight, creative storytelling,…
What Is RevShare? A Beginner’s Guide in Affiliate Marketing
RevShare feels almost quaint — an old-school commission structure we all tinkered with back when pixel tracking was still cool. Yet here we are in 2025, watching operators quietly re-embrace…
100 Basic Gambling Terms and Phrases Every Player Should Know
Walk into any pit or log into a live-dealer lobby and jargon starts flying faster than cards from an automatic shuffler. If phrases like “cold deck” or “fold equity” leave…
Malta’s Economy Minister Vows to Protect Country’s Status as iGaming “Silicon Valley”
“Malta isn’t stepping back; we’re doubling down.” With that line, Economy Minister Silvio Schembri kicked off this month ’s SBC Summit in St Julian’s and reignited a debate that’s been…
Casino Marketing Plan Essentials for Success
A comprehensive casino marketing plan is vital for the success of any casino. It serves as a roadmap for marketing activities, outlining goals, target audience, strategies, and tactics. When defining…
20+ Best Casino AML Software You’ll Love in 2025
iGaming compliance teams juggle tougher KYC, FATF guidance, and constant regulator audits. The right casino AML software cuts manual checks, flags risky wallets in real time, and keeps licences safe….
Starting an Online Casino in 2026 – How Not To Fail Like All Others Do?
If you’ve ever dabbled in online blackjack on a lazy Saturday afternoon, worked behind the scenes at a virtual casino, or simply daydreamed about launching your own digital gaming empire…
Affiliate Disclaimer 101: What to Write, Where to Put It, and Why It Matters in 2025?
“Does anyone even read disclaimers?”That question still hits my Slack channel at least once a week. Yet the data say otherwise: 57% of consumers rank transparency as their top value…
Florida Elevates Hostility Against Sweepstake Casinos—What Operators and Players Must Know in 2025
When the Florida Gaming Control Commission fires off three cease-and-desist letters before lunch, you can bet regulators across the U.S. are refreshing their inboxes. This month the FGCC told Milvus…
P2P Sports: How Peer-to-Peer Betting Is Re-Engineering the Game
Bookmakers have ruled the sidelines since the Romans priced chariot races, but 2025 feels different. Liquidity now pools in order books, not risk rooms. Odds self-adjust when contrarian whales lean…
Dos And Don’ts: Crypto Casino Marketing Strategy
The promise is magnetic—borderless deposits in seconds, fees measured in fractions of a cent, and a demographic that grew up with Dogecoin memes. Yet for every crypto casino riding a…
AI in Gambling: How to Master Advertising & Segmentation for Maximum ROI?
AI is taking over the gambling business, and it’s no wonder—considering the potential revenue it can bring thanks to cleave optimization. The gambling industry has always been a magnet for…
Best Practices: How Casinos Use Affiliate Marketing as a Growth Strategy
Walk any iGaming expo this year and you’ll hear the same confession whispered over cappuccinos: “Paid media costs too much; affiliates carry the long tail.” Truth be told, that’s only…